Jacqui Jacoby, Launch Party-Magic Man #Giveaway

This week we have author Jacqui Jacoby talking about launch parties for your book launch.





Award-winning author, Jacqui Jacoby lives and writes in the beauty of Northern Arizona. Currently adjusting to being an empty nester with her first grandchild to draw her pictures, Jacqui is a self-defense hobbyist. Having studied martial arts for numerous years she retired in 2006 from the sport, yet still brings strength she learned from the discipline to her heroines. She is a working writer, whose career includes writing books, teaching online and live workshops and penning short nonfiction.


Jacqui Jacoby on the web:

Website           Blog                       Twitter        Facebook

Google + Jacqui Jacoby          Instagram: JacquiJaxJacob      Pinterest: Jacqui Jacoby

Now over to Jacqui...

Celebrate Your Launch: It's the Only One You Get With This Book



With my book MAGIC MAN coming out I started to Google “launch parties” and everything I found dealt with large venues that were rented and inviting the businesses in town with the town’s officials. It was all about sales and presence.

And that is not what I wanted. I didn’t want an “event”. I wanted a celebration with my close friends and family of what I had accomplished.

I took the concept of ”launch party” and I pulled it into an intimate setting and started planning what I saw as the perfect way to celebrate years of hard work.
Invitations were done word of mouth and by Facebook. Nothing fancy.

Food was planned; just a cake and ice cream with a variety of beverages. For the cake, it took three calls in town to find a baker who could make one with a photographic image on it instead of mere icing.

Suggested decorations for the venue:
·         About six or eight small place cards set around the room with character facts. In my case “Alex doesn’t like chocolate” (above) and “Peter doesn’t listen to anything produced after 1979.”
·         A playlist that represents your book playing softly in the background. For us, it was Peter’s classic rock.
·         Recipe cards might be featured.  One recipe that works for him, one for her. I made the Sangria that Alex loves and served it in cups the color that matched the cover of the book. Guests took the cards home.
·         8.5X11 covers of the book displayed in acrylic frames. Not only for this book, but others, if you have them. I put them around the room with a note on two: “Ask Me about My Next Book.” It was a great conversation starter.
·         A couple of disposable cameras for guests to use to capture spontaneity.
·         Balloon bouquets, steamers, silk rose petals here and there. Things that say “party”.
·         Most important: Your new release displayed. Stacks standing next to one that stands alone and strong. Keep a pen handy if someone wants a copy autographed. We sold ours at cost to our friends and family.

A Launch Party doesn’t have to be an official occasion to promote name and sales. Sometimes it can be a mere celebration of this wonderful thing you worked so hard to achieve. Let your family be there with you. Have your friends come and see why you were always so busy. And have fun. In the end, that’s all it is about sometimes!!

Jacqui Jacoby's newest release is MAGIC MAN



Detective Peter Mackenzie knew crime and knew his job. With The Cemetery Man schedule to leave the next body on the next grave Peter doesn’t have time for the puzzling Alexandra Madison. Her wild stories of a stolen life and family and friends who don’t remember her. Her last resort, she tells him is him and the relationship they shared. 

Peter doesn’t need this nonsense and his eccentric father walking in only irritates him more. Until his father utters the name everyone forgot, giving hope to Alexandra for the first time. 

Time is their enemy as the weekend grows closer and on Sunday, Peter knows another body will be waiting.
 What he doesn’t know, what he couldn’t know, even with Alexandra delving deeper into his father’s past, the victims are not random. They are chosen with reason and the monster who takes them is not done. 

She is coming for one of them.

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Enter this Goodreads giveaway to win signed copies of MAGIC MAN. 

34 comments:

  1. Your book launch for Magic Man looks awesome. Congratulationss on the release and thanks for sharing this post.

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    1. Thank you very much. I appreciate it.

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  2. Sounds like an awesome time. I love your book cover cake.

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    1. The cover cakes always go over well, though you have to jump through hoops to get them.

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  3. Congrats on the release. This books sounds intriguing.

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  4. Thanks for all the party tips. I've only done formal blog-hop type launches for my books. Never anything just for me or friends. Nice idea.

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    1. I usually do the in home party the night before the release and then the internet stuff the day off. I get to focus on both,

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  5. It's nice to see this book around the net, congrattions again ♡ ... xox

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    1. Yeap. Nice to see it making the rounds.

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  6. Jacqui, lovely to read a refreshing view of the launch party. I think it's unique to every one who has one. It's hard to find that something different! I like the sound of Magic Man.

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    1. I buy myself a piece of jewelry or a watch then, too. That way I can be wearing it in five years and think "Oh yeah, I got that one for ..." and it's like reliving it.

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  7. I think this is a great way to celebrate a book launch! I've never had a party to celebrate any of my books coming out, but it does warrant a celebration for the accomplishment, and something this size sounds perfect!

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    1. Do the cake. It so rocks and makes the whole occasion.

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  8. I've never had a launch party. Sounds like a lot of fun.
    Was your book available for sale?

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    1. The in home party, I generally have books on hand, sold at cost to friends. But they aren't out on Amazon until the next day.

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  9. This is really good information for having a launch party! I like how you have the cover of your book on your cake. Fun!

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    1. The cake is always the favorite part. And I get a flavor that one of the characters likes.

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  10. Your launch party sounds perfect. Not about self-promotion... but about a shared celebration. It's the difference between Bridezilla's wedding and the wedding of someone who's bubbling over with happiness and thrilled to be sharing her special day with friends and family. (And sooooooo very cool you could get the book cover image copied onto the cake!)

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    1. Hey, I like that compassion. Thanks!!

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  11. This is a great idea! I love the celebration idea as opposed to a large launch party. Thanks so much for sharing your idea with us, Jacqui!

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    1. You are very welcome. I hope you enjoy it.

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  12. I love how you put your launch party together! That cake looks beautiful and delicious. :)

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    1. When Vengeance came out we had a chocolate cake as Jaime (heroine of book) doesn't like chocolate. My son was not amused.

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  13. This is such a helpful post! I was going to ask when you had the party- but I saw in one of your comments that it was the night before. Thanks for all the ideas! :)
    ~Jess

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    1. Yes, I do an online launch party the day of release giving away prizes and stuff; and the private party is the night before.

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  14. Great pics. I celebrated my first book and only made a small hoopla with my others. I need to celebrate each one.

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  15. I just saw this somewhere else and commented...at least I hope it was somewhere else. If this is the same blog I just commented and you have comment moderation, sorry for the duplicate comment, but congrats to Jacqui on all her success!

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    1. It's okay. I'm running late. I moved two days ago and life has been insane. At least I have my office back.

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  16. I love the idea of a launch party. I should have done that for my first book, but there was utter chaos going on around here. Sometimes we have to stop and get our heads in the right place, eh?

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    1. Yeah. We need to celebrate us. Not easy to get a book out.

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  17. Love the book cover cake. And what fun.

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    1. Thanks. That part is always alot of fun.

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